Consumers, or end users, represent one primary target market for a firm's offerings. Consumers do not want sales pitches. Imagine waking up on Christmas day and seeing outdoor fitness equipment in your back garden? At More In Depth time of this writing, I am easily able to identify many sites …

A study suggests that search ads have a strong positive impact on brand awareness, perception, and purchase intentions-even The paid search ads generated a 160 percent increase in unaided awareness. If you don't stay on top of your outreach, you'll miss opportunities, burn bridges, and look pretty dumb in the …

Pop-ups and chat dialogues are known to aid in conversions, list building and even visitor retention, but they are all-too-often seen as pesky and bothersome. You also need to link within your own website. The belief underpinning the use of the lie detector test is that deceptive answers will produce …

In the world of website optimization, there is no greater asset than having high-quality content going after keywords pointing to your online destination. Rather, the basics of SEO are something that are quite easy to wrap your head around, and by simply reading a Wikipedia page, you can better prepare …

Getting your business included in local resource lists is an indicator to Google about your authority. All you have to do is locate authoritative websites within your industry/community that also host a couple of local resources. If you have already worked to establish your business as an effective local …

Everything I've done in SEO has been focused on this pursuit of the right path and the honorable path. Work hard, do the right thing for the visitor, and live by the rules set forth by the search engines. When producing content for your website and webpages, focus your effort …

Not only is focusing on content creation good for search, but it's also good for users and the business overall because you're creating content that consumers find valuable and that helps you build a more sustainable business over time. We know that Google will never - and we mean never ever …

SEO is not a one-time thing.Often, search engine optimization (SEO) comes as an afterthought, and not everyone is always fully aware of its long-term benefits. Search engines are not perfect, and sometimes you will get spam result links that are completely irrelevant to what you are looking for. If …