Long-tail phrases are messy and unpredictable, making them hard to track, but you can still target and track a number of specific keyword phrases for your client. They each bring a distinct depth and value to the table. Imagine waking up on Christmas day and seeing playground equipment in your …

Returning to the topic of content, Google's John Mueller recommends you check out their quality rater guidelines for help creating the best posts possible. Rather than how much is spent, how well money has been allocated and how effectively the marketing campaign retains customers and market share should be the …

Think about the audience you're trying to target and create content based around what they would want to read. The keywords you use must appear in the page title, the heading, and the image alt text. They must also appear in the content naturally without seeming forced. Why do prices …

If any campaigns, emails, or paid search are used in conjunction with your specific page monitoring tests, it will throw data off slightly. While different search engines use slightly different algorithms, they all place importance on prominence, proximity, and density, the three basic rules of keyword deployment. Color meaning is …

In other words, you're providing a satisfying user experience. Outreach is a method of proactively acquiring backlinks to your website by contacting other website owners. The outreach process can involve any method of communication, but it typically happens via email and Twitter. You can no longer write a bunch of …

Limit use of reversed-out text (light colors on a dark background). This usually does not work unless the area is nearby, and the easiest way to explain this is with an example. t's far better to focus on reaching to authoritative blogs and providing them with real value rather than …