When auditing your site, take time to think about keywords

You'll be able to get an estimate of how many clicks and impressions you can get for each search term. You never want to leave anyone (especially search bots) guessing what your content is about. That's why you need to name URL paths using easy to understand language that spells …

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SEO can help you with your offline sales

These pushes happen manually, so they protect against the total reliance on machine learning for algorithm advancement, but they're less intensive and more flexible than their larger, more significant counterparts. A number of years ago, Google started helping searchers by implementing Google Suggest - still in effect today. The expensive price …

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