Getting your business included in local resource lists is an indicator to Google about your authority. All you have to do is locate authoritative websites within your industry/community that also host a couple of local resources. If you have already worked to establish your business as an effective local …

They try to discover the way each search engine works, and learn the popular keywords people search for. Visual consistency becomes especially important because most customers spend very little time viewing an advertisement. Mobile friendliness is an important ranking factor for search rankings. More and more users are using their …

Company leaders expect advertising agencies to produce tangibleoutcomes. So, you get out your phone and head to Google searching for a last-minute gift. If you were to build a house and the foundation was in terrible condition, you'd have a lot of issues, regardless of how nice you decorated the …

There is a common phrase that "content is king" when it comes to SEO. In other words, good content on your site is what helps most to improve your SEO. Today, keyword density has less of an impact than it once did on overall Google rankings thanks to an ever …

Everything I've done in SEO has been focused on this pursuit of the right path and the honorable path. Work hard, do the right thing for the visitor, and live by the rules set forth by the search engines. When producing content for your website and webpages, focus your effort …

Having a domain name that makes sense is one of the most basic and obvious ways you can help to boost your website's SEO. When deciding on a name for your domain, you must make sure it is relevant to your business. Best practice dictates that the simpler it is …

In other words, you're providing a satisfying user experience. Outreach is a method of proactively acquiring backlinks to your website by contacting other website owners. The outreach process can involve any method of communication, but it typically happens via email and Twitter. You can no longer write a bunch of …

Limit use of reversed-out text (light colors on a dark background). This usually does not work unless the area is nearby, and the easiest way to explain this is with an example. t's far better to focus on reaching to authoritative blogs and providing them with real value rather than …

People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding your topic. When writing, solve for as many angles and viewpoints as possible. Provide rich details, images and image captions. Add titles for each topical section so …

Google is one of the masterminds in online searchability. Therefore, this search engine is an important gateway in helping your business be found through being searched for on the web. Using tools such as Copyscape will help you find if someone has plagiarised your content. If that happens, you should …

Pick your permalink structure wisely. Don't change your permalink structure for the sake of it. Incorrectly redirecting your old URLs to the new URLs might lead to problems and could get you dropped from the rankings. A search engine results page (abbreviated to SERP) is the listing of results returned …

The benefits are multifold, especially if the site in question is brand new. Keywords that have high SEO competition aren't there by happenstance. Canonicalizing URLs is a very important aspect of Search Engine Optimization but also of Social Media Marketing. I'm on the lookout for an incredible Victorian rocking horses …

Not only is focusing on content creation good for search, but it's also good for users and the business overall because you're creating content that consumers find valuable and that helps you build a more sustainable business over time. We know that Google will never - and we mean never ever …

It may be a long time before the majority of people switch to Bing, if they ever do. Gender offers the opportunity to match a product with a large category of individuals. If you are not optimizing images properly, then you are wasting a valuable SEO asset. For example, where …

SEO is not a one-time thing.Often, search engine optimization (SEO) comes as an afterthought, and not everyone is always fully aware of its long-term benefits. Search engines are not perfect, and sometimes you will get spam result links that are completely irrelevant to what you are looking for. If …

Google Plus isn't dead. Actually, it has 300 million active monthly users. It also offers some unique advantages over other social networks that enable blog owners to drive traffic to their websites. Search Engine Optimization should start with creating and uploading content. This can include a lot of things but …

If you're going to undertaken business blogging for SEO purposes, you need to be aware that it takes a lot of time, and that it can be a while before you really start to reap the benefits. However, where many businesses owners and digital marketers are still going wrong boils …