Long-tail phrases are messy and unpredictable, making them hard to track, but you can still target and track a number of specific keyword phrases for your client. They each bring a distinct depth and value to the table. Imagine waking up on Christmas day and seeing playground equipment in your …

Pop-ups and chat dialogues are known to aid in conversions, list building and even visitor retention, but they are all-too-often seen as pesky and bothersome. You also need to link within your own website. The belief underpinning the use of the lie detector test is that deceptive answers will produce …

This seems to be happening for some searchers on mobile. Depending on how big your site is, you might get a lot of 404s (an error message displayed by a browser indicating that an Internet address cannot be found). If you're buying a pashmina scarf ensure its not made from …

Over the years, we have developed a proven strategy that builds layers of related tactics into building blocks, each block building on one another. Optimize and compress images in exchange for a faster loading time. Try adding your company to a Free UK Business Directory - it will help with your …

Though the update was made out to be more significant than it actually was, millions of business owners breathed a sigh of relief when they realized their sites weren't hit. Does content display well for mobile devices when viewed on them? How can a url shortener help promote your site …

Figuring out which keywords you should focus on to get the most traffic to your site can be rather daunting. For many people, it's hard to assess their chances to rank in the search engines. With enough time and effort, SEO can be learned and mastered by virtually anyone. I've …

If this happens, it's important to reach out to the webmaster of the site with the bad link and attempt to have it changed. Behavioral targeting utilizes web data to identify potential customers. So, thin content and duplicate content are not the same. I asked where I could find rocking …

If any campaigns, emails, or paid search are used in conjunction with your specific page monitoring tests, it will throw data off slightly. While different search engines use slightly different algorithms, they all place importance on prominence, proximity, and density, the three basic rules of keyword deployment. Color meaning is …

Limit use of reversed-out text (light colors on a dark background). This usually does not work unless the area is nearby, and the easiest way to explain this is with an example. t's far better to focus on reaching to authoritative blogs and providing them with real value rather than …

People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding your topic. When writing, solve for as many angles and viewpoints as possible. Provide rich details, images and image captions. Add titles for each topical section so …

Google is one of the masterminds in online searchability. Therefore, this search engine is an important gateway in helping your business be found through being searched for on the web. Using tools such as Copyscape will help you find if someone has plagiarised your content. If that happens, you should …

Pick your permalink structure wisely. Don't change your permalink structure for the sake of it. Incorrectly redirecting your old URLs to the new URLs might lead to problems and could get you dropped from the rankings. A search engine results page (abbreviated to SERP) is the listing of results returned …

SEO is not a one-time thing.Often, search engine optimization (SEO) comes as an afterthought, and not everyone is always fully aware of its long-term benefits. Search engines are not perfect, and sometimes you will get spam result links that are completely irrelevant to what you are looking for. If …

Google Plus isn't dead. Actually, it has 300 million active monthly users. It also offers some unique advantages over other social networks that enable blog owners to drive traffic to their websites. Search Engine Optimization should start with creating and uploading content. This can include a lot of things but …